CUSTOMER PORTAL

Customer Portal: Your Venues Serve Themselves, Under Your Name

Every Open Pantry supplier gets an ordering portal their customers log into — showing that venue only the products you have made available to them, at their own prices, with their delivery days and cut-offs applied. They order, re-order, track the delivery and look up their own history without ringing anyone, and the whole thing carries your brand rather than ours.

  • Your catalogue at each venue’s own prices, on phone, tablet or desktop
  • One-tap re-order of any past order, plus saved pantry lists
  • Order status, live delivery ETAs and their full order history, self-serve

★★★★★  Trusted by 600+ suppliers across Australia

An Open Pantry supplier’s branded customer portal showing a venue’s catalogue at their own prices alongside recent orders with one-tap re-order and save as a pantry list
Recommended by:M&J ChickensFood & Drink BusinessFoodService REPGoogle ★★★★★
Built for food & beverage wholesalersMeatSeafoodProduceDairySmallgoodsBakeryBeverages

Your ordering capacity is however many people can answer the phone.

Two people on the phones every morning taking the same orders

Orders mis-heard in a rush and corrected at the dock

Customers only order what they can remember you sell

“Can you resend the paperwork?” arriving by email all day

They Log In. You Get On With the Day.

1

They see their catalogue

Only the products you have made visible to that venue, at their price list and any prices you agreed with them individually. Nothing they cannot buy, and no price that was not set for them.

2

They order, or re-order

Build an order, or repeat a previous one in a tap. Saved pantry lists cover the things they buy every week, and your delivery days and cut-offs are applied as they go.

3

They follow the delivery

Status moves as your team picks, packs and dispatches, with a live ETA once it is on the truck — and a notification if a line comes up short rather than a surprise at the door.

4

They check off and look back

The delivery is checked off line by line at the dock, and every past order stays searchable, exportable and re-orderable without anyone asking your office for a copy.

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Every phone call, answered before it is made

It is worth listing the calls a portal actually removes, because they are the same six every morning. What do you have? Their catalogue, with your images and units. What do we pay? Their prices, shown. Can I still order for Friday? Your cut-offs, enforced rather than argued about. Same as last week? One tap. Where is our order? Status and an ETA. Can you resend the paperwork? It is already in their history. None of these needed a person — they needed a screen that was open.

  • Your full range in front of them, not just what they remember
  • Their own prices, so nobody has to quote from memory
  • Delivery days and cut-offs applied automatically
  • Order status and history without an email to your office
Six common wholesale customer phone calls answered by the Open Pantry customer portal — catalogue, prices, cut-offs, re-order, order status and paperwork

Re-ordering is the feature they will actually use every week

Most venues buy roughly the same things on roughly the same days, so the highest-value thing a portal can do is make repetition trivial. A past order can be reloaded into the cart in one tap, with anything no longer available dropped rather than silently substituted. Any order can be saved as a named pantry list, and lists can span suppliers, so the chef’s Tuesday list is one screen rather than three phone calls. For genuinely fixed patterns, a recurring order runs on a schedule.

  • One-tap re-order of any past order
  • Save an order as a named pantry list they reuse
  • Recurring orders for the genuinely fixed patterns
  • Unavailable lines dropped, never silently swapped
An Open Pantry venue’s order history with who placed each order, delivery date, total and status, plus delivery check-off and card payment options

The paperwork, and the argument that does not happen

Order history in the portal shows every order, who at the venue placed it, when it is arriving, what it came to and where it got to — searchable, filterable, and exportable to PDF or CSV. Two things sit alongside it that save real money. Delivery check-off lets the venue count what arrived against what was ordered, line by line, at the dock — so a discrepancy is settled while the driver is there rather than three weeks later on a statement. And card payment can be switched on per customer, or left off so they stay on account exactly as they are.

  • Every order searchable, with who placed it and its delivery date
  • Exportable to PDF or CSV by the venue themselves
  • Delivery check-off line by line at the dock
  • Card payment enabled per customer, or stay on account
Open Pantry venue order history with delivery check-off at the dock and per-customer card payment settings

It carries your name, and it lives on their phone

This is your portal, not a marketplace stall. It carries your business name, your logo and your colours, and Open Pantry can put it on your own web address so customers go to you rather than to us. Venues can install it to a phone home screen, where it opens full screen like an app — which matters, because the person ordering is usually a chef at 5am standing in a coolroom, not someone at a desk. Delivery alerts push to that phone if they choose to turn them on.

  • Your name, logo and colours throughout
  • Your own web address, set up with you
  • Installs to a phone home screen and opens full screen
  • Delivery alerts pushed to the venue’s phone, opt-in
An Open Pantry customer portal carrying a supplier’s own logo, colours and web address, installed to a phone home screen
More product lines purchased
24%
Your always-on branded store and app put your full range in front of customers, so baskets grow.
Less order-processing cost
95%
AI order capture and auto-invoicing remove the manual keying between order and books.
Fewer picking errors
80%
Tablet pick & pack with FEFO lot and expiry tracking catches shorts and wrong items before they ship.

Real gains suppliers report after moving ordering, fulfilment and invoicing onto Open Pantry.

Orders That Land Straight in Your Books

M&J Chickens

Trusted by M&J Chickens

$175m+
Annual turnover

M&J Chickens use Open Pantry to move ordering out of calls and messages and into one digital workflow — giving customers a smooth ordering experience and giving the team fewer errors and less admin.

Alex Ortiz — Head of Sales

With Open Pantry, we launched our own fully branded ordering app — it’s helped us protect our customer base, move to digital ordering, and deliver a much better experience to our venues.

Alex Ortiz — Head of Sales
Alex Ortiz — Head of Sales
M&J Chickens

A marketplace puts you next to your competitors. A portal puts you in front of your customer.

The easy way to give venues online ordering is to list on somebody else’s marketplace, where your range sits beside three other suppliers and the relationship belongs to the platform. Open Pantry is deliberately the opposite. The portal is yours: your brand, your customers, your prices, your catalogue rules — nobody is shown a competitor, and nobody is comparing you on a screen you do not control. The service load comes off your phones either way; the difference is who owns the customer at the end of it.

Taking every wholesale order by phone compared with an always-open Open Pantry customer portal where venues order, re-order and find their own paperwork

Questions Suppliers Ask About the Customer Portal

What can my customers do in the portal?
Browse the catalogue you have made available to them at their own prices, place an order, re-order a past one, use saved pantry lists, follow the order through to delivery with a live ETA, check the delivery off at the dock, and look through their full order history — exporting it themselves if they need a copy.
Does each customer see their own prices?
Yes. The portal shows that venue the price list they are assigned to, plus any prices you agreed with them individually. It also only shows the products you have made visible to them, so contract lines and other tiers stay out of view.
Is it branded as my business?
It carries your business name, your logo and your colours, and Open Pantry can put it on your own web address so customers come to you rather than to us. It is set up with you rather than being a settings screen you configure yourself — which in practice means it gets done properly once.
Is there an app my customers install?
It installs like one. Venues add the portal to a phone home screen and it opens full screen without an app store, and delivery alerts can push to that phone. It is a web app rather than a native iOS or Android build, which is why there is nothing for a venue to download or update.
Does it work properly on a phone?
Yes — the venue side is built for it, because the person ordering is usually a chef with a phone, not someone at a desk. Order history, invoices and the catalogue each have their own mobile layouts rather than being a desktop table squeezed onto a small screen.
Can customers see where their order is?
Yes. Status moves as your team picks, packs and dispatches, with a plain-English version for the venue and a live ETA once it is out for delivery. If a line comes up short they are emailed once picking finishes, rather than finding out when the box is opened.
Can they pay through the portal?
Card payment can be switched on per customer, so you decide which accounts pay by card and which stay on account exactly as they are today. It is a per-customer setting rather than something applied to your whole book.
Can they check a delivery off?
Yes, and it is one of the most valuable parts. The venue counts what arrived against what was ordered, line by line, at the dock — so a shortage is agreed while the driver is still there instead of surfacing as a disputed statement three weeks later.
What if a customer still wants to phone?
Then they phone, and your team places the order for them from the customer record at exactly the same prices. The portal is there to take the routine repeat orders off your phones so the calls you do take are the ones worth having.
Which plan includes the customer portal?
Customer ordering comes with the supplier platform, and it is free for your venues to use. Your own branded domain and app sit on the higher plans — the pricing page sets out exactly what is included in each.

Be Open at 5am Without Answering the Phone.

Join 600+ Australian suppliers running their ordering, fulfilment and invoicing on Open Pantry.

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