Order Management Software
For Wine Wholesalers

Order Management Software For Wine Wholesalers

Take orders through your own branded app, capture email & SMS orders with AI, and run picking, delivery and invoicing in one place

  • AI converts email & SMS orders into digital orders — no re-typing

  • Digital pick & pack, delivery runs and live ETAs

  • Two-way sync with Xero, MYOB, QuickBooks, Sage & Zoho Books

Open Pantry branded online ordering store and app for wine wholesalers

Watch Open
Pantry In Action

See Open Pantry in Action - Watch the Video

Open Pantry wholesale order management platform demo
Boost Sales
24%
More Product Lines Purchased

Showcase your full product range and increase order value by 24%.

Reduce Costs
95%
Less Order Processing Cost

Cut order processing costs by up to 95% by automating manual workflows

Improve Accuracy
80%
Less Picking errors

Cut warehouse errors by 80% with digital pick & pack

Try For Free for 14 days
Procal - Open Pantry supplier customer logo
Nik Thyssen
Procal Dairies

Over 5000 venues | $100m in annual turnover

“At Procal Dairies, we handle a $100 million annual turnover by distributing fresh dairy products to over 5,000 customers through more than 45 distribution partners. Finding an online order management system that seamlessly integrates with our infrastructure and provides the necessary tools was challenging. Open Pantry has revolutionized our order management process by eliminating manual handling and integrating flawlessly with our existing systems.”

Why Suppliers Choose Open Pantry

Fully Branded Online Ordering – Your Business, Your Customers
  • Custom-branded online store – Your logo, products, and pricing
  • Customers place orders directly with you – No middlemen, no competition
  • Live product catalogue – Real-time stock levels and inventory visible to your customers
Fully branded online wholesale ordering illustration
AI-Powered Ordering – Automate, Save Time, Reduce Errors
  • Turn emails & SMS into digital orders – No manual entry needed (beta testing)
  • Smart reordering – Set up standing orders & recurring purchases
  • Predictive ordering – Customers get reminded before they run out
AI-powered wholesale order capture illustration
Effortless Order Processing – From Checkout to Delivery
  • 100% accurate orders – Reduce errors & miscommunications
  • Auto-generate invoices – Sync seamlessly with accounting & ERPS systems
  • Smart picking & packing – Digital tools for faster fulfilment
  • Route optimization – Deliver more in less time with smart mapping
Effortless order processing from checkout to delivery illustration
Data-Driven Decisions – Sell Smarter, Reduce Costs
  • Track customer trends – See what’s selling & adjust pricing
  • Monitor order accuracy & efficiency – Reduce waste & improve fulfillment
  • Analyze profit margins – Understand your costs & optimize pricing
Wholesale sales and margin analytics illustration
Try Open Pantry Today

Your Clients, Your Business – We Keep It That Way. With Open Pantry, your customers only see you, not your competitors.

Key Features of your Online Store

Key Features

Your own
Branded store
Faster Order
Processing
Integrated Accounting
& Payments
Optimized
Warehouse & Delivery
Sell smarter with a fully branded online store—your products, your pricing, your customers.
Automate ordering and fulfilment so customers always get the right products—on time, every time
Smarter warehousing and faster deliveries with automated
logistics tools
Automate invoicing and payments to get paid faster & stay in control of
cash flow
  • Stand Out with Your Own Online Store
  • Custom-branded portal – Your logo, products, and pricing
  • Mobile-friendly ordering – Works on any device
  • Live product catalog – Customers see real-time stock availability
  • Control Your Pricing & Offers
  • Set customer-specific pricing & discounts
  • Manage bulk pricing & special promotions
  • Increase Order Volume
  • Smart search & filtering – Make it easy for customers to find products
  • Recommended products – Increase upsells
Open Pantry online store product catalogue screen

  • Fast & Accurate Order Processing
  • AI-powered order automation –Turn email & SMS orders into digital orders instantly (beta testing)
  • Smart reordering – Set up standing orders & recurring deliveries
  • Real-time order tracking – Keep customers informed at every step
  • Predictive ordering - Automatically remind customers to reorder before they run out
Warehouse pick and pack and delivery management screen

  • Efficient Order Fulfillment
  • Tablet-based picking & packing – Eliminate paper lists & reduce errors
  • Live stock tracking – See real-time availability & avoid stockouts
  • Streamlined Deliveries
  • Optimized delivery routes – Reduce fuel costs & improve efficiency
  • Instant order updates – Notify customers of back orders & changes in real-time
Automated wholesale invoicing and payments screen
  • Simplify Payments & Cash Flow
  • Auto-generate invoices & collect payments instantly
  • Sync with your accounting and ERP systems
  • Securely store & charge customer credit cards for faster payments
  • Set custom payment terms per customer
  • Gain insights into customer spending & product performance


  • Try Open Pantry Today
Open Pantry integrations with Xero, MYOB, QuickBooks, Sage and Zoho Books

Launch your own branded ordering app on iOS and
Android.

Create Your Own
Online Ordering App

Make it easy for customers to order directly from your business while maintaining full control over pricing and stock.

Open Pantry branded iOS and Android ordering app for wine wholesalers
Open Pantry branded iOS and Android ordering app for wine wholesalers

How It Works

Customer Places Orders Easily

Venues browse the supplier’s online store and place orders before the cut-off time, and pay according to the supplier terms (either immediately or later)

Supplier Fulfils and Delivers

Suppliers receive orders and fulfil them as usual. The supplier can use our pick and pack and invoicing facilities, or their own

Orders are synced

Open Pantry integrates with your own ERP & accounting systems so everything works as a single process

We integrate with your systems including:

Open Pantry integrations with Xero, MYOB, QuickBooks, Sage and Zoho Books
Open Pantry customer testimonial - hospitality chef
Open Pantry customer testimonial - hospitality chef

Bowdy Tolhopf

Peach Hospitality Group

"Open Pantry has completely transformed how we handle ordering at our restaurant. With pantry lists and standing orders, we now complete daily orders in under a minute. The drop in mistakes and credit notes has been incredible, and it's so user-friendly!"

Try Open Pantry Today

Convert email & SMS orders
into digital orders—no
manual entry needed.

AI converting email and SMS orders into digital orders in Open Pantry
AI converting email and SMS orders into digital orders in Open Pantry

Why Restaurants Love Open Pantry

Show more
wholesale ordering
Junior Malvern crew x

Thank you OPEN PANTRY, we used to have to use 6 apps to get access to ordering from our suppliers, the fact we can do it all in one has saved an incredible amount of time & effort! We love you!

wholesale ordering
Tom Pearson

We’ve been using Open Pantry for a few months now and it’s been an absolute lifesaver. We’re short staffed so being able to place all of our orders with all of our suppliers in the one spot is a massive help.

wholesale ordering
James Evans

So glad this service exists. Has made it so easy for my manager & chefs to order & all payments are settled in one go. The recurring orders & pantry lists are amazing time savers!!

Wine range from an Open Pantry wine wholesaler

Join the leading order management platform for wine wholesalers

Scale your wholesale business with Open Pantry. Automate ordering, eliminate manual tasks, and boost profits with custom pricing and seamless ERP integration. Get started today and transform your workflow!

Try Open Pantry Today
Wine range from an Open Pantry wine wholesaler

Frequently asked questions

How does Open Pantry help wine suppliers take orders?
Your wine customers order through your own branded app, an online store, or by email and SMS, and every order flows straight into pick and pack, invoicing and your accounting system without manual re-keying.
Do my customers need to download an app to order?
No. They can order in any web browser through your online store, or by email and SMS, which Open Pantry converts into digital orders automatically.
Which accounting systems does Open Pantry sync with?
Orders and invoices sync two-way with Xero, MYOB, QuickBooks, Sage and Zoho Books, so sales and purchases stay reconciled without double entry.
How long does it take to get set up?
Most suppliers are live within days, and Open Pantry migrates your product catalogue and customer list as part of onboarding.
Is there a free plan for wine suppliers?
Yes. There is a free plan to list products and receive unlimited orders, with paid Pro plans and a free trial for accounting, inventory and delivery tools.
What happens if my customers still order by phone, email or SMS?
Nothing changes for your customers. Open Pantry AI converts email and SMS orders into digital orders automatically, and your team can key phone orders in seconds, so every order lands in one workflow with no re-typing.
What is the best order management software for wine wholesalers in Australia?
Open Pantry is built specifically for wine wholesalers in Australia and New Zealand. It combines a branded ordering app, AI order capture, digital pick and pack, delivery runs and two-way accounting sync in one platform, and is used by hundreds of wholesale suppliers every day.