BEVERAGE WHOLESALE

Beverage Wholesale Ordering: One Product, Every Pack, Every Account’s Price

Open Pantry is ordering software for beverage distributors. The café takes a tray and the pub takes a carton of the same product, each at their own price; specials start and stop on the dates you set without anyone remembering to end them; and orders go out on routed runs with the pack the customer actually ordered on the pick slip.

  • Carton, tray or each on one product, converted automatically
  • Specials that start and stop on their own dates
  • A live catalogue instead of a price list PDF that ages

★★★★★  Trusted by 600+ suppliers across Australia

Open Pantry beverage catalogue showing sparkling water, cold pressed juice and kombucha priced by carton and tray, beside the day’s orders
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Built for food & beverage wholesalersMeatSeafoodProduceDairySmallgoodsBakeryBeverages

The price list is a PDF and the specials are in someone’s head

A price list emailed as a PDF that is out of date the week it lands

Orders read back over the phone, carton and tray confused

A special that nobody remembered to stop running

Every extra venue is another call and another invoice to write

A Live List, Priced Per Account

1

Put the range online, in real packs

Each product carries its pack ladder — each, tray, carton — so a venue orders in the pack they actually buy and your stock still moves in one unit.

2

Price it per account

Volume accounts on a shared list, a group of cafés on their own, and any single venue holding its own price on any single line. One catalogue, not one per customer.

3

Run the special on a date range

Set the mechanic and the dates and target it at everyone, a customer group, a price list or just the venues already buying the line. It goes live and ends on its own.

4

Pick, deliver, invoice

The pick slip shows the pack ordered, the run goes out routed with a live ETA per stop, and the invoice syncs to your accounting system.

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One product, sold the way each venue buys it

A café takes a tray of twelve, the pub takes a carton of twenty-four, and the caterer wants singles. They do not need to be three products. Open Pantry holds the pack ladder on one product and converts between the levels automatically, so stock moves in your base unit and nobody in the warehouse is working out what a tray means.

  • Each, tray and carton on the same product
  • Automatic conversion so stock moves in your base unit
  • Each account only sees the packs you have opened to them
  • The pick slip shows the pack the venue actually ordered
Open Pantry pack ladder for a beverage line — each, tray of twelve and carton of twenty-four — with automatic unit conversion

Specials that start and stop on their own

The special that ran three weeks longer than it was meant to is a beverage classic. In Open Pantry a promotion carries its own dates and moves through draft, scheduled, live and ended by itself. Choose the mechanic — a percentage off, a dollar amount off, or a set price — and choose exactly who sees it.

  • Percent off, dollar off, or a set price for the period
  • Scheduled with a start and end date, then it runs itself
  • Targeted at everyone, a customer group or a price list
  • Or aimed at just the venues already buying that line
An Open Pantry beverage promotion with start and end dates moving from draft to scheduled to live to ended, targeted at a café group

Every account on its own money, from one catalogue

Volume accounts, contract accounts and the venue that negotiated one line years ago all coexist in one list. Customers sit on a shared price list, and any single account can hold its own price on any single product — so the right price follows the venue into the cart, the order and the invoice without you keeping a second catalogue.

  • Shared price lists, with per-customer lists on top
  • One account can hold its own price on one product
  • Change a price once and it applies everywhere it should
  • A live catalogue, not a PDF that is stale on arrival
An Open Pantry beverage price list with contract, group and per-customer prices applying to individual venues

The run your venues can actually see

Drinks deliveries land in the middle of service prep, and “sometime this morning” is not an answer a venue can plan around. Runs are routed and ordered, each stop carries a live ETA, and the drop is recorded when it happens — so the office stops fielding calls it cannot really answer.

  • Routed runs with the stops in the order they are driven
  • A live ETA per stop, not a delivery window guess
  • Proof the drop happened, recorded at the door
  • Fewer calls to the office mid-morning
An Open Pantry beverage delivery run with stops in driven order, a live ETA on the next stop and proof of delivery recorded
More product lines purchased
24%
Your always-on branded store and app put your full range in front of customers, so baskets grow.
Less order-processing cost
95%
AI order capture and auto-invoicing remove the manual keying between order and books.
Fewer picking errors
80%
Tablet pick & pack with FEFO lot and expiry tracking catches shorts and wrong items before they ship.

Real gains suppliers report after moving ordering, fulfilment and invoicing onto Open Pantry.

Sits On Top of the Accounting You Already Run

M&J Chickens

Trusted by M&J Chickens

$175m+
Annual turnover

M&J Chickens supply venues across the same accounts a drinks distributor calls on, with the same problem underneath: orders arriving four different ways and a catalogue that has to be right for every account. Their app carries their name, not ours.

Alex Ortiz — Head of Sales

With Open Pantry, we launched our own fully branded ordering app — it’s helped us protect our customer base, move to digital ordering, and deliver a much better experience to our venues.

Alex Ortiz — Head of Sales
Alex Ortiz — Head of Sales
M&J Chickens

A price list PDF is out of date the week you send it.

Emailing a range as a document made sense when the alternative was posting one. It also means every price change is a new attachment, every special has to be remembered and manually ended, and the venue orders from whichever version is still open on their laptop. A live catalogue is not a fancier PDF — it is the difference between the price you meant to charge and the price the venue read three weeks ago.

A stale beverage price list PDF and phone orders compared with Open Pantry: a live catalogue, pack options and specials that end on their own date

Questions Beverage Distributors Ask

Can I sell the same drink by carton, tray and each?
Yes. Each product carries a pack ladder and Open Pantry converts between the levels automatically, so stock still moves in your base unit. Venues see only the packs you have made available to them, and the pick slip shows the pack they ordered in.
Can I set a completely separate price for each pack size?
Not independently — a pack’s price is derived from the base price and the pack’s conversion factor, so a tray of twelve prices as twelve. What you can vary freely is the price per customer or customer group, which is where most beverage pricing differences actually sit.
How do specials and promotions work?
A promotion carries a start and end date and moves through scheduled, live and ended by itself, so nobody has to remember to switch it off. The mechanic can be a percentage off, a dollar amount off, or a set price for the period.
Can I run a special for only some customers?
Yes. A promotion can be aimed at everyone, at a customer group, at everyone on a particular price list, at named individual venues, or at the venues already buying that product. You can scope the products the same way — a category, a product group, or specific lines.
Can different venues pay different prices?
Yes. Venues can sit on a shared price list, and any single venue can hold its own price on any individual product. You keep one catalogue and the right price follows them into the order and the invoice.
Do my venues have to use an app?
No. They can order through your own branded app and online store, or keep emailing and texting exactly as they do now. Every route lands in the same order list.
Can venues see where their delivery is?
Yes. Runs are routed and each stop carries a live ETA, and the drop is recorded when it happens — which removes most of the mid-morning calls asking where the truck has got to.
Can I set a minimum order and a cut-off?
Yes. A cut-off time and delivery days can be set as a default and varied per day of the week, and a minimum order value and delivery window can be set per account so the trip is worth making.
Does it connect to my accounting system?
Yes. Invoices sync to Xero, MYOB AccountRight, QuickBooks Online and eight other ledgers, mapped to your own account codes and GST treatment, without anyone entering them twice.

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