Fresh Pro Sales and Marketing is a fresh-category sales broker based in Canada, with public materials describing representation across the country and customer reach across North America. The business works between producer partners, distributors and foodservice customers rather than operating as a traditional grower.

Its focus is the fresh category, including produce brands and products that need sales representation into foodservice and operator channels. For restaurants, this makes Fresh Pro more relevant as a route to represented produce lines than as a single-source catalogue supplier.

The company’s service model centres on sales support, relationships and market access for fresh food partners. Specific delivery zones, cut-offs and account terms are not published clearly, so buyers should confirm supply arrangements through the company before planning orders.