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LeaderBrand Gisborne, Auckland, Canterbury

LeaderBrand is a family-owned New Zealand horticultural business growing, packing and distributing fresh produce and bagged salads.

Delivers to:

location markerNew Zealand
location markerExport markets
order iconCost Your Menu with Live Supplier Prices

About LeaderBrand

LeaderBrand is a 100% family-owned New Zealand horticultural business established in 1975 by Murray McPhail. Public company information lists its growing and harvest footprint across Gisborne, Pukekohe and Chertsey.

The business grows, harvests, packs, markets and distributes fresh produce, bagged salads and wine. For chefs and venue buyers, its most relevant lines are leafy greens, fresh vegetables and prepared salad products.

LeaderBrand is vertically integrated across growing, packing and distribution, which is a useful reliability cue for produce buyers. Restaurants should confirm ordering access through their existing distributor or LeaderBrand contact.

MENU PROFIT MANAGER

Boost margins on every dish

Link LeaderBrand ingredients to recipes and see live food cost and GP%.

Build unlimited recipes using real supplier prices.

Get alerts when ingredient prices change so you can adjust pricing.

Re-order ingredients from all suppliers in one place.

Top Products from LeaderBrand

Representative products and categories associated with LeaderBrand.

Garlic - Premium

Garlic - Premium

Kg

$15.55 / Kg

Chervil (French Parsley)

Chervil (French Parsley)

Bunch

$4.20 / Bunch

Rapini - Broccoli Rabe

Rapini - Broccoli Rabe

Bunch

$4.75 / Bunch

Prices shown are indicative examples only. Actual pricing is confirmed once you connect with this supplier on Open Pantry.

A modern way to order from your suppliers

Use Open Pantry to cost your menus, place orders all in one place.

Bring your own suppliers

Track your ingredient costs

Reduce errors by 95%

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Why order from LeaderBrand through Open Pantry?

All your suppliers, one platform: Manage ordering from LeaderBrand alongside your other suppliers in one place.

Pantry lists & recurring orders: Save core items into pantry lists and set up recurring orders to cover your base stock.

Fast, accurate ordering: Filter by favourites, most purchased or category to build orders quickly and reduce mistakes.

Order & delivery history: Track order and delivery history in one place.

Joe Piasevoli

Joe Piasevoli

Chief Procurement Officer at Iris Group Australia

“Open Pantry’ has made it easy for our chefs and managers to stay on top of costs and ordering. Having only the products we use, all in one place, means fewer mistakes, better control, and real time savings. It’s become an essential tool across the business.”

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Frequently Asked Questions

How do I start ordering from LeaderBrand on Open Pantry?

Can I add LeaderBrand products to Pantry lists and Recurring orders?

Can I see my past orders with LeaderBrand?

How does payment work?