About LeaderBrand
LeaderBrand is a 100% family-owned New Zealand horticultural business established in 1975 by Murray McPhail. Public company information lists its growing and harvest footprint across Gisborne, Pukekohe and Chertsey.
The business grows, harvests, packs, markets and distributes fresh produce, bagged salads and wine. For chefs and venue buyers, its most relevant lines are leafy greens, fresh vegetables and prepared salad products.
LeaderBrand is vertically integrated across growing, packing and distribution, which is a useful reliability cue for produce buyers. Restaurants should confirm ordering access through their existing distributor or LeaderBrand contact.
LeaderBrand is a wholesale fruit and vegetable supplier based in New Zealand, delivering across New Zealand and to export markets.
- Category
- Fruit & Vegetables
- Based in
- Gisborne, Auckland, Canterbury
- Google rating
- 4.7 from 19 reviews
- Profile updated
Top Products from LeaderBrand
Representative products and categories associated with LeaderBrand.
Garlic - Premium
Kg
$15.55 / Kg
Chervil (French Parsley)
Bunch
$4.20 / Bunch
Rapini - Broccoli Rabe
Bunch
$4.75 / Bunch
Prices shown are indicative examples only. Actual pricing is confirmed once you connect with this supplier on Open Pantry.
Why order from LeaderBrand through Open Pantry?
All your suppliers, one platform: Manage ordering from LeaderBrand alongside your other suppliers in one place.
Pantry lists & recurring orders: Save core items into pantry lists and set up recurring orders to cover your base stock.
Fast, accurate ordering: Filter by favourites, most purchased or category to build orders quickly and reduce mistakes.
Order & delivery history: Track order and delivery history in one place.
Frequently Asked Questions
How do I start ordering from LeaderBrand on Open Pantry?
Can I add LeaderBrand products to Pantry lists and Recurring orders?
Can I see my past orders with LeaderBrand?
How does payment work?
Connect with us if you have any questions.

