Sweet Moments Group is a New Zealand specialty food manufacturing and importing group that operates across ecommerce and wholesale. The group includes food and packaging brands serving bakery, confectionery, ice cream and food service customers.

Its brands include GoBake, Eco Origin, Chocolate Brown and The Sprinkle Factory, with ranges spanning cake decorating supplies, bakery packaging, sprinkles, toppings, inclusions and imported food brands.

Public capability information states the group distributes to customers throughout New Zealand and also handles selected export shipments. For venue buyers, it is most relevant to bakery, dessert, packaging and specialty ingredient procurement.