A better choice! is a national fresh produce program representing independent fruit and vegetable retailers. It is a joint initiative of Fresh Markets Australia and the Central Markets Association of Australia, designed to support local greengrocers.

The program is centred on fresh fruit and vegetables rather than a single wholesale product catalogue. It is most relevant where venues work with independent produce retailers or want to identify local fruit and veg shops connected to central market networks.

The program promotes local buying and the role independent retailers play in the produce supply chain. Open Pantry can help venues manage produce ordering from participating retailers alongside other supplier relationships.