Pick a Local, Pick SA! is a South Australian produce initiative run through Market Fresh SA. It represents independent fruit and vegetable retailers across South Australia and promotes the connection between growers, wholesalers and local retailers.

The programme is centred on fresh fruit and vegetables sourced through the South Australian produce supply chain. For chefs and venue buyers, it is most relevant as a reference point for local seasonal produce and independent retail produce networks.

Public information describes the initiative as a way to identify stores supporting local growers, wholesalers and family owned retailers. It is a campaign and retailer network rather than a single wholesale distributor, so ordering arrangements depend on the participating store or supplier.