The shortlist
5 platforms we verified on 24 September 2026, each footnoted to its own site. They are numbered for reading order, not ranked — ours is first because we publish the page, and it is labelled as ours so you can weigh it accordingly. Where one of them does not publish a US presence, the entry says so rather than leaving you to find out.
1. Open Pantry
Our product[12][13]Best for: A supplier who already has its customers and wants ordering, picking, delivery runs, invoicing and AI order capture in one system with a published price — and is comfortable with a vendor whose team is in Australia.
A branded ordering and operations platform for wholesale food suppliers, covering the whole job rather than one slice of it. Customers order through an app and store in your name — on Enterprise, your own listing on the App Store and Google Play. Orders carry into customer price lists, digital pick and pack with short picks and substitutions, lot and expiry FEFO picking, delivery runs with live ETAs, courier booking through Starshipit, a message thread on every order, credits and returns, automatic invoicing settled by card or bank direct debit on the customer’s terms with credit limits and retries, inventory, purchasing and three-way vendor invoice matching, and two-way sync with Xero, MYOB and QuickBooks Online. On Enterprise, email, SMS and WhatsApp orders are read into draft orders priced at that customer’s own list and shown line by line beside the original message for a person to approve.
Strengths
- One system from order to invoice: ordering, price lists, pick and pack, lot and expiry FEFO picking, delivery runs, credits, invoicing, inventory, purchasing and margin analytics, so nothing is re-keyed between an ordering tool and a warehouse tool.
- AI order capture that drafts rather than decides: email, SMS, WhatsApp and voicemail orders read at that customer’s own price list, placed automatically above a threshold you set and shown line by line beside the original message below it.
- A white-label ordering app on your own App Store and Google Play listing and your own domain on Enterprise, and no marketplace — no other supplier sees your catalogue or your customer list.
- Prices published on the US pricing page: Free at $0, Pro from $99 a month with a 14-day trial and no credit card, Enterprise custom. No percentage of order value.
Watch-outs
- The team and its support hours are Australian and there is no US office. For a US delivery operation, that is the first thing to test.
- ACH is not among the payment methods we publish — our direct-debit schemes are BECS, Bacs and SEPA, alongside card. If your accounts pay by ACH today, raise it before anything else.
- Our AI order-entry page is written for Australian and New Zealand wholesalers. Ask us how it is supported in the US before you rely on it.
- It is not a marketplace and will not bring you new buyers, and we publish this page — read our own entry with both in mind.
Pricing: Free $0; Pro from $99 a month on the US pricing page, billed in local currency where supported, with a 14-day trial; Enterprise custom, including the white-label app and AI order capture, priced on order volume.
2. Fresho
[14][15]Best for: A mid-size or larger fresh food distributor with messy inbound orders — including voicemail — and the budget for a four-figure monthly platform.
An order platform built for fresh food wholesale with a US site and an office at 10 Jay St, Brooklyn. Fresho Operations covers order management, inventory, pricing and margins, delivery management, invoicing and payments, reporting, messaging and insights, and digital picking and packing. OrderPilot, its AI order entry, turns emails, messages, voicemails and PDFs into sales orders and can connect to the systems you already run.
Strengths
- AI order entry that names voicemail alongside email, messages and PDFs, sold either inside Fresho Operations or as a layer over an existing system.
- Picking and packing, delivery management and invoicing are part of the same suite rather than separate products.
- It publishes worked examples in US dollars: USD $1,230 a month for 1,000 orders a week using AI order entry on 20% of orders plus eCommerce, and USD $953 a month for 400 orders a week on Operations with eCommerce.
- A US office in Brooklyn.
Watch-outs
- Tailored pricing starts from $499 a month plus a one-off set-up fee whose amount is not published.
- Payment methods are not described on the US pages we read, so ask about ACH directly.
- Catch-weight handling is not described on the pages we read.
Pricing: Tailored pricing from $499 a month plus a one-off set-up fee, based on average order volume and the solutions chosen; worked examples of USD $1,230 and USD $953 a month.
3. Choco
[16][17]Best for: A US distributor with heavy voicemail, email and text ordering and an ERP it is keeping, who wants AI capture, a storefront and a sales CRM from one vendor.
An AI platform for food distributors sold as four products: OrderAgent, which it says captures “every voicemail, email, text, and handwritten note”; an AI-powered eCommerce storefront with personal recommendations; Sales Hub for reps; and Customer Hub, a foodservice CRM. It states 30K distributors and more than a million orders a month on the platform, and lists the USA in its region selector alongside Germany, Spain, France and the UK.
Strengths
- AI order capture across voicemail, email, text and handwritten notes, running 24/7.
- Named ERP integrations including Entree, NetSuite, QuickBooks, Microsoft Dynamics, Target Data System, NCR, Sage and Odoo.
- Storefront, sales tools and CRM from the same vendor as the AI capture.
Watch-outs
- No figures are published: it charges “a monthly fee depending on your usage”, described as “based on a small percentage of Choco transactions” — a percentage-of-transactions shape worth modelling against your volume.
- Warehouse picking, delivery runs and invoicing are not described on the pages we read, so plan for what runs those.
- The platform and customer figures are the vendor’s own.
Pricing: Not published — a usage-based monthly fee, “based on a small percentage of Choco transactions”; talk to sales for a quote.
4. Pepper
[18][19]Best for: An independent US distributor that wants a storefront, AI order entry, rep tools, payments and price management from one North American vendor.
A platform for independent food distributors across the US, sold as a Storefront for digital ordering, an Order Agent that automates manual order entry from voice, text, images and handwriting, a Sales Hub for reps, a Finance Hub for payments and collections, Price Management and a Marketing Hub. It serves broadline, produce, seafood, meat, JanSan, C-store, coffee, alcohol, ice cream and restaurant supply distributors.
Strengths
- States it has integrated with 70+ ERP systems.
- AI order entry across voice, text, images and handwriting, alongside a storefront and rep tools.
- A team “based in North America with dedicated resources for each account”, and SOC 2 compliance.
Watch-outs
- No figures are published — a “pay-for-performance pricing philosophy” with a custom quote.
- Warehouse picking and delivery runs are not described on the pages we read.
- Payment methods in the Finance Hub are not named on the pages we read, so ask about ACH.
Pricing: Not published — “pay-for-performance” pricing with no hidden fees, by custom quote.
5. Cut+Dry
[20][21]Best for: A US broadline or specialty distributor that wants digital ordering and integrated payments on a flat fee, with no percentage charged on orders.
A B2B ecommerce platform for US foodservice distributors, with 24/7 digital ordering, integrated payments through Cut+Dry Pay and a Sales Control Center for sales teams. It also structures and syndicates manufacturers’ product data across 450+ distributors and describes itself as the official product data backbone for UniPro.
Strengths
- A stated flat SaaS model with a 0% order fee — “no percentage-based order charges, and no surprise add-ons”.
- Unlimited users and unlimited customers on its Standard plan, with custom workflows and integrations on Enterprise.
- Integrated payments, and product data drawn from a network of manufacturers and distributors.
Watch-outs
- No dollar figures are published for either plan.
- AI order capture from email, text or voicemail is not described on the pages we read.
- ERP integrations are not named on the pages we read, and payment methods in Cut+Dry Pay are not listed there.
Pricing: Not published — Standard and Enterprise plans on a flat SaaS fee with a 0% order fee, by quote.