Open Pantry
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Open Pantry
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WHOLESALE ORDERING SOFTWARE

Wholesale Ordering Software in Australia: From the Order to the Invoice, in One System

Wholesale ordering software lets a food or beverage supplier take orders digitally and run everything that follows from the same record: picking, the delivery run, the invoice, the accounting sync and the margin. Open Pantry does all of that under your own brand, for suppliers across Australia and New Zealand — and never as a marketplace.

  • Your own ordering app and web store — no competitor beside you, and no cut of your order value
  • Picking, delivery runs, catch-weight and lot expiry all run off the order the customer placed
  • Invoices raised from what was actually packed, synced two-way to Xero, MYOB or QuickBooks Online
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★★★★★  Trusted by 600+ suppliers across Australia

Open Pantry wholesale ordering software showing the picking list, delivery run planning and the driver app across tablet, desktop and phone
Recommended by:M&J ChickensFood & Drink BusinessFoodService REPGoogle ★★★★★
Built for food & beverage wholesalersMeatSeafoodProduceDairySmallgoodsBakeryBeverages

Taking the Order Digitally Is the Easy Part

Orders arrive on five channels and get retyped into a sixth before anyone can start picking

The ordering tool stops at the order, so picking, the run and the invoice each end up with their own spreadsheet

The invoice is typed from a delivery docket, so a short pick at 5am becomes a credit request a week later

Nobody can answer “where is my delivery?” without ringing the driver from a landline

One Order Record, Four Steps, No Retyping Between Them

1

The customer orders

They order in your own app or web store, at their own price list, inside their cut-off and delivery days. Customers who will only ever email or text can have those messages read into a draft order for your team to confirm (Enterprise plan).

2

The warehouse picks it

Orders group into picking waves, sequenced by storage area. Pickers work from a tablet: tap to confirm, one tap to short a line or substitute, weigh catch-weight cartons, and take the earliest-expiring lot first.

3

The run goes out

The day’s packed orders become sequenced delivery runs. The driver gets their run on a phone, freight rules and delivery zones apply as set, and the venue watches a live arrival time in the same app they ordered in.

4

The invoice and the books follow

The invoice is built from what was actually packed — shorts and substitutions included — on the terms that customer is on. It syncs two-way to your accounting system, and the margin on the order is there to read.

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Every order lands in the same record, whichever way it arrived

A venue tapping reorder in your app, a chef emailing a list at 11pm, a rep placing an order on a customer’s behalf, a large trading partner sending a structured purchase order — all of it has to end up as the same kind of order, or the warehouse ends up working from three sources of truth before breakfast.

  • Your own branded web store on every paid plan; published iOS and Android apps on Enterprise
  • Email, SMS, WhatsApp, voicemail and attached or photographed order sheets read into a draft — placed automatically above a confidence threshold you set, confirmed by a person below it (Enterprise)
  • EDI purchase orders from trading partners set up for it — provisioned per partner on request, not self-serve
  • Live phone calls still need a person to key them; everything after that is identical
  • The customer’s own price list, negotiated exceptions and any live promotion apply the moment the order exists
Email, SMS, WhatsApp and app and web ordering channels feeding one Open Pantry order queue for a food wholesaler

What fresh food actually does to a picking screen

This is where generic B2B ordering software runs out of road. A wholesale food order is not a list of SKUs and quantities — it is packs that convert, weights that vary, dates that decide which carton leaves, and lines that will be short at 4am whatever the stock figure said last night.

  • Carton, tray or each on one product listing, drawing down a single base-unit stock pool
  • Catch-weight lines weighed carton by carton on the floor, so the invoice bills the weighed figure, not the guess
  • One-tap shorts and substitutions that follow the order all the way to the customer’s paperwork
  • Lot and expiry tracking with first-expired-first-out picking, so rotation is not a training problem (Pro plan)
  • Tap to confirm on a tablet, with barcode scan-to-pick and box stickers where you want the extra check
Open Pantry tablet picking screen showing a wave of order lines in cartons and trays, sized for gloved hands in a coolroom

The run leaves at 4am, and the venue wants a time

Delivery is the part of wholesale ordering software that most often is not there at all. Runs are built from the orders that were actually packed, not from a re-keyed export, so a line shorted during picking is already reflected when the truck is loaded.

  • Sequenced stops per run, assigned per driver, from the day’s packed orders
  • A driver app on an ordinary phone — their run, their stops, in order
  • A live “on its way, arriving ~7:40am” in the venue’s own ordering app, so the morning calls stop
  • Delivery zones, delivery days and freight rules set per customer and enforced from checkout through to the run
  • Delivery temperature checks recorded on the run for cold-chain lines
Open Pantry delivery run board turning the day’s packed wholesale orders into a sequenced route with per-stop arrival times

The invoice, the books, and whether you actually made anything

An order is not finished when it is delivered — it is finished when it is billed correctly and the money has landed in the right account. Because the invoice is generated from the packed order rather than typed from a docket, the single biggest source of credit requests simply stops happening.

  • Invoices raised at dispatch from what was packed, on that customer’s terms — COD, 7, 14 or 30 days
  • Stored cards charged securely via Stripe for venues that pay that way; credit notes raised against the right invoice
  • Two-way sync with Xero, MYOB and QuickBooks Online, mapped to your chart of accounts and GST treatment (Pro plan)
  • Live gross margin by product and by customer, off real cost data rather than a month-end guess
A short-picked Open Pantry order line flowing into an automatically generated wholesale tax invoice billed at the shipped quantity
More product lines purchased
24%
Your always-on branded store and app put your full range in front of customers, so baskets grow.
Less order-processing cost
95%
AI order capture and auto-invoicing remove the manual keying between order and books.
Fewer picking errors
80%
Tablet pick & pack with FEFO lot and expiry tracking catches shorts and wrong items before they ship.

Figures reported by suppliers after moving ordering, fulfilment and invoicing onto Open Pantry — along with 38+ hours of admin back a week.

One Platform, From the Order Form to the Ledger

M&J Chickens

Trusted by M&J Chickens

$175m+
Annual turnover

M&J Chickens use Open Pantry to move ordering out of calls and messages and into one digital workflow — giving customers a smooth ordering experience and giving the team fewer errors and less admin.

Alex Ortiz — Head of Sales

“Moving to a digital process has transformed our ordering process which is now faster through our own mobile apps.”

Alex Ortiz — Head of Sales
Alex Ortiz — Head of Sales
M&J Chickens
Get a DemoSee how their setup works →

Why not a marketplace?

Because a marketplace and a wholesaler want different things. We bring you no customers, and we take no percentage of your order value — you pay a subscription, and every dollar your venues spend is yours. Your customers order from your app under your name, see only your catalogue and only their own prices, and stay your customers if you ever leave. Nobody is ranked against you, nobody is bidding on your range, and no algorithm decides which supplier a venue sees first. That is a deliberate choice about what this software is for, not a feature we have yet to build.

A shared marketplace listing competing suppliers and charging fees on the relationship, beside a wholesaler’s own branded Open Pantry ordering app

Wholesale Ordering Software: Questions Australian Suppliers Ask

What is wholesale ordering software, and what should it actually cover?＋
Wholesale ordering software lets your trade customers place orders digitally instead of by phone, email or text, and then runs the work those orders create. The ordering screen is the easy half. The half worth paying for is what follows it: picking, the delivery run, the invoice, the accounting entry and the margin — all built from the same order record, with nothing retyped in between.
How is wholesale ordering software different from a normal e-commerce store?＋
A retail store sells one product at one price to whoever turns up. Wholesale is the opposite: every customer is on their own negotiated price list, buys in cartons, trays or singles, orders against a cut-off for a specific delivery day, and pays on account terms. On top of that, the order has to drive a warehouse and a truck. An e-commerce cart handles none of that.
Does Open Pantry work for wholesalers in New Zealand as well as Australia?＋
Yes. The platform is priced and sold per country, including Australia and New Zealand, and GST, currency and pricing follow the country the account is set up in. The operational side — pack sizes, catch weight, delivery days, FEFO picking — is the same either side of the Tasman, because the problems are.
Is Open Pantry a marketplace, and will my customers see my competitors?＋
No, on both counts, and it is not a roadmap item. Your store and app carry your brand and only your catalogue, and there is no cross-supplier discovery and no commission model — we take no percentage of order value. We also bring you no customers: the venues ordering from you are the ones you already sell to, or the ones you go and win.
Do my customers have to pay anything to order from me through the platform?＋
No. Ordering is free for your venues — no download fee, no subscription and no per-order charge to them. You choose your plan; they just order. That matters in practice, because a cost on the buyer’s side is the fastest way to lose the customers you were trying to make things easier for.
What actually happens to an order between the customer placing it and me invoicing it?＋
It becomes a picking line, then a packed order, then a stop on a delivery run, then an invoice, then a row in your accounting system — all off the one record. Nobody re-enters it at any step, which is why a short pick reaches the invoice on its own and a late order change reaches the run without anyone re-planning it.
Can it handle catch-weight meat and seafood, where the invoiced weight varies?＋
Yes. Catch weight is set per product, not across your whole catalogue. The customer orders in cartons or pieces; the picker weighs each carton on the warehouse floor and that weighed figure is what the invoice bills — over or under the ordered amount. The ordered quantity and the weighed quantity stay separate facts, which is exactly what gets lost when someone retypes the docket.
Will the invoice match what my warehouse packed, or what the customer ordered?＋
What was packed. Shorts and substitutions recorded during picking flow through to the invoice automatically, so you never bill for stock that did not leave the building. Suppliers usually notice this first as a drop in credit requests, because the mismatch that caused them no longer occurs.
Which accounting systems does it sync with, and does the sync go both ways?＋
Two-way sync with Xero, MYOB and QuickBooks Online. Invoices, payments and credit notes flow into your ledger mapped to your own chart of accounts and GST treatment, and existing contacts are matched before anything is created so the sync updates records rather than duplicating them. Accounting integrations sit on the Pro plan.
What about the customers who will never use an app or a web store?＋
They keep ordering the way they always have. Emails, text messages, WhatsApp messages, voicemails and attached or photographed order sheets can be read into a draft order against the right customer at their own prices. Orders above the confidence threshold you set are placed automatically; the rest wait for your team to confirm. That sits on the Enterprise plan. Live phone calls still need a person to key them.
Can it take structured EDI purchase orders from my larger trading partners?＋
Yes, with an honest caveat. EDI purchase order ingestion is live, but each trading partner is provisioned by our team rather than switched on by you — it is available on request, not self-serve. Most wholesalers end up running EDI for the few partners who send it and digital ordering for everyone else.
How much does wholesale ordering software cost, and which plan do I need?＋
Plans and prices are published on our pricing page rather than hidden behind a call, and they are set per country. As a rough map: a branded web store and order fulfilment start on the lower plans; inventory, lot and expiry tracking, advanced delivery and accounting sync are Pro; published iOS and Android apps under your own brand and AI order reading are Enterprise, which is quoted against your order volume.
How long does it take to get a wholesale business live on the platform?＋
Most suppliers are live in days rather than months. The work is mostly data: your catalogue with its pack sizes, your customer list with the price list each account is on, and your accounting connection. Our team does that migration with you, and it is worth doing carefully — a clean catalogue is what makes everything downstream behave.
Do I keep my customer list and my ordering data if I ever leave?＋
Yes. Your customers, your order history and your pricing belong to your business, and that does not change on the way out. Orders, invoices and reports export. They were your customers before Open Pantry and they stay your customers on it — that is the whole difference between a platform you run your business on and a platform that runs your customers.

See the Operation — and How It Compares

Branded Ordering App

Your own app and web store on iOS, Android and web — your logo, your catalogue, their prices.

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Digital Pick & Pack

Tablet picking with waves, storage zones, one-tap shorts and substitutions, and a pack check.

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Accounting Sync

Invoices, payments and credit notes syncing two-way with Xero, MYOB and QuickBooks Online.

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Open Pantry vs Ordermentum

How Open Pantry compares, row by row — including where the other platform does more.

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Open Pantry vs Fresho

The same comparison against Fresho, with every claim sourced to the vendor’s own site.

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Every Comparison, Side by Side

The full comparison hub — pick the platform you are weighing us against and read the rows.

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Run the Whole Order, Not Just the Order Form.

Join 600+ suppliers across Australia and New Zealand running ordering, fulfilment and invoicing on Open Pantry. Plans and pricing are published — no call required to see them.

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