Customer Pricing & Promotions: Every Customer on the Right Price
Customer-specific pricing lets each venue see and pay their own negotiated prices — driven by price lists, exceptions and targeted promotions instead of spreadsheets and memory. In Open Pantry, pricing flows everywhere automatically: the customer’s app, the order, the invoice and your accounting system all agree, every time.
- Unlimited price lists and per-customer price exceptions
- Each customer sees only their prices — never anyone else’s
- Targeted promotions and specials that actually reach the right buyers
★★★★★ Trusted by 600+ suppliers across Australia
Wholesale pricing lives in too many heads
Negotiated prices tracked in spreadsheets, inboxes and “ask Dave”
Cost rises that never make it to customer prices — margin quietly bleeding
Specials announced by mass text that half your customers never see
The nightmare scenario: one customer seeing another customer’s price
One pricing engine, everywhere at once
Build price lists
Standard, tiered by customer group (cafés, restaurants, distributors), or fully bespoke.
Add exceptions
A negotiated price for one product for one customer overrides their list. Exceptions always win, so deals are honoured exactly.
Target promotions
Pick products, pick customers (all, groups, or actual purchasers of a product), set dates — it starts and ends automatically.
Prices flow through
App, order, pick slip, invoice and accounting sync all use the same price. No re-keying, no mismatches.
Free trial · Cancel anytime
Unlimited price lists
As many lists as your business needs — trade tiers, contract customers, house accounts. Assign customers to lists and manage the list, not 400 individual venues.
Price exceptions that always win
A customer’s negotiated exception outranks the list price, so a special deal never gets clobbered by a bulk update. Update your list, keep your promises.
Promotions with real targeting
Run specials for all customers, chosen groups, or specifically the venues that already buy a product. Set start and end dates and the promotion goes live and switches itself off on schedule.
- Per-customer limits stop one buyer clearing your whole special
- Margin checks show what a price change does before you commit
Specials your customers actually see
Promotions appear in a dedicated Specials tab in your store and app, and you can notify customers in-app or by email when a promo launches or is about to end.
- More product lines purchased
- 24%
- Your always-on branded store and app put your full range in front of customers, so baskets grow.
- Less order-processing cost
- 95%
- AI order capture and auto-invoicing remove the manual keying between order and books.
- Fewer picking errors
- 80%
- Tablet pick & pack with FEFO lot and expiry tracking catches shorts and wrong items before they ship.
Real gains suppliers report after moving ordering, fulfilment and invoicing onto Open Pantry.
Prices Flow Through Everywhere Your Business Runs
Trusted by M&J Chickens
- $175m+
- Annual turnover
M&J Chickens use Open Pantry to move ordering out of calls and messages and into one digital workflow — giving customers a smooth ordering experience and giving the team fewer errors and less admin.
“With Open Pantry, we launched our own fully branded ordering app — it’s helped us protect our customer base, move to digital ordering, and deliver a much better experience to our venues.”
Spreadsheet pricing breaks exactly when it matters
Spreadsheets don’t stop a customer being quoted the wrong tier, don’t update the app when your costs move, and don’t end a promotion at midnight. A pricing engine does — and it applies the same price at every step from cart to Xero, which is the part spreadsheets can never do.
Open Pantry for food suppliers in Australia
Australian food and beverage wholesalers use Open Pantry to take orders from restaurants, cafés and venues online, with every order flowing to picking, invoicing and accounting.
- Plans priced in
- AUD — see Australia pricing
- Accounting sync
- Xero, MYOB and QuickBooks Online
- Supplier directory
- 1,100+ Australian wholesale food & beverage suppliers
Can Australian food suppliers use Open Pantry?
Yes. Wholesalers and distributors in Australia use Open Pantry to take orders from restaurants, cafés and venues through their own branded ordering app and online store. Plans are priced in AUD, and orders and invoices sync with Xero, MYOB and QuickBooks Online.
Is there a free plan for suppliers in Australia?
Yes. The free plan lets you list products and receive unlimited orders. Paid plans add accounting, inventory and delivery tools, come with a free trial and are priced in AUD.
Questions Suppliers Ask About Customer Pricing & Promotions
How do I set different prices for different customers?＋
Can each customer see only their own prices?＋
What happens when my costs go up — do I update 400 customers one by one?＋
What’s the difference between tiered pricing and volume discounts?＋
How do I run a special for only some of my customers?＋
Can promotions start and end automatically?＋
How do customers find out about my specials?＋
Can I stop one customer buying my whole promotion?＋
Will promotional and exception prices flow through to invoices and my accounting system?＋
Can I see the margin impact before I change a price?＋
Can I hide products or prices from certain customers?＋
What happens to pricing when a promotion ends mid-standing-order?＋
Is there a limit on price lists or exceptions?＋
Works Even Better With
Branded Store & App
Every customer logs in to your own app and sees only their own prices and range.
Explore →Buy-in-Units
Sell by each, tray or carton with per-unit pricing and accurate pack sizes.
Explore →Margin & COGS Analytics
See gross margin by product and customer from real cost data before you change a price.
Explore →Every Customer on the Right Price. Automatically.
Join 600+ Australian suppliers running their ordering, fulfilment and invoicing on Open Pantry.
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