Restaurant Supplier Ordering Software: Your Customers Order From You, Under Your Name
Restaurant supplier ordering software is how a wholesaler takes orders from the venues it delivers to — restaurants, cafes, pubs and hotels — in its own store and app rather than a shared platform. Each venue signs in to your catalogue at the prices you agreed, orders before your cut-off, and the order flows into picking, delivery and invoicing.
- Your own store and app, your catalogue, your prices — no competitor listed beside you
- Venues order, re-order and set standing orders themselves, before your cut-off
- Free for your customers, and no commission on an order — they are already yours
★★★★★ Trusted by 600+ suppliers across Australia
Your customers order the way that is easiest for them. Today that is your phone.
The 5pm run of calls, texts and voicemails, all of which have to be somebody’s job by 4am
A chef orders what they remember you sell, which is a fraction of what you actually stock
Prices quoted down the phone from memory, and the memory is a price rise out of date
“Where’s my order?” and “can you resend the paperwork?” answered by a person, all morning
From Their Five O’Clock to Your Four O’Clock
The venue joins your book
You invite your customers across, or a venue asks to connect and you approve them. Approval is where you choose the price list they buy on, so the account starts on the right terms instead of being corrected after the first invoice.
They order in your store, at their prices
They see the products you have made visible to them, at their price list and any price you agreed with them individually. Their delivery days, cut-off and minimum order value apply as they go, rather than being argued about afterwards.
The repeat orders place themselves
A past order reloads in one tap, a saved pantry list covers the weekly staples, and a standing order generates itself before each cut-off. A regular who usually orders by now and has not is reminded before your cut-off passes.
You pick, deliver and invoice from the same order
The order your customer placed is the order your warehouse picks, the run delivers and the invoice bills — and on the Pro plan it syncs to your accounting system. Nobody re-types it anywhere along the way.
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It is your name on the order, not ours
The store and app carry your business name, your logo and your colours, and Open Pantry can put them on your own web address so a chef goes to you rather than to us. On the Enterprise plan your app is published as its own listing on the App Store and Google Play under your brand; web ordering comes with every paid plan and installs to a phone home screen, where it opens full screen. What a venue does not see anywhere in it is a competitor: no rival listings, no sponsored placement, no shared search results. Your customer list and your ordering history stay yours, and that does not change if you leave.
- Your name, logo and colours across the store, the app and your own web address
- Branded App Store and Google Play listings on the Enterprise plan
- Web ordering on every paid plan, installable to a phone home screen
- No competitor listings, sponsored placements or shared search results
The price the chef sees is the price you agreed with them
Nothing damages a customer relationship faster than a price that does not match the conversation you had. Every venue is assigned a price list, and any price you agreed with that venue individually overrides it — so a bulk update never quietly breaks a deal you made. Products can be shown or hidden per customer or per customer group, which keeps contract lines out of view. Promotions can be aimed at everyone, at chosen groups, or at the venues that already buy the product, with start and end dates so they switch themselves off. And when your own team places an order from a customer record, exactly the same prices apply: a product that customer has no price for cannot be added at all, rather than falling back to your list price.
- Per-customer price lists, plus price exceptions that outrank the list
- Products shown or hidden per customer or per customer group
- Targeted promotions with automatic start and end dates and per-customer limits
- No venue can ever see another venue’s price — that is structural, not a setting
Most of the order book is the same order, again
A wholesale relationship is repetition: the same list, on the same days, from the same three people at the venue. So the most valuable thing your store can do is make repeating an order trivial. Any past order reloads into the cart in one tap. Any order can be saved as a named pantry list the kitchen reuses each week. For the genuinely fixed patterns, a standing order places itself on the schedule you set, before each cut-off, priced at that customer’s current list price or exception rather than off a stale template — and it arrives as a normal order first, so it can be checked, changed or skipped for a public holiday. When a regular who usually orders by now has not, they get a reminder before your cut-off; when an account goes quiet altogether, an automatic win-back message goes out, capped so customers are nudged rather than nagged.
- One-tap re-order from order history, and saved pantry lists
- Standing orders auto-placed before cut-off at the customer’s current prices
- Each run appears as a normal order first, so it can be adjusted or skipped
- Reorder reminders before cut-off, and capped win-back for quiet accounts
When something goes wrong, the venue is not left ringing you
Every order carries two statuses at once: the detailed one your warehouse works from, and a plain one the venue reads — order received, being prepared, on its way, delivered. Both are written by the picking and the run rather than typed in by someone, so they are still true at three in the afternoon. When lines come up short, everything short on the order is gathered into a single email once picking finishes, showing what was ordered against what was picked, and the invoice follows the pick rather than the order. A substituted product is named and priced at that customer’s own price. On the day, an order out for delivery carries a live ETA when your deliveries run through Open Pantry, and the venue checks the delivery off line by line at the dock — so a shortage is settled while the driver is still there. If a credit is genuinely needed, the venue raises the request from the order itself and you approve it, approve part of it, or decline.
- A plain customer status: order received, being prepared, on its way, delivered
- Short lines gathered into one email once picking finishes, ordered against picked
- Live delivery ETA when your deliveries run through Open Pantry
- Delivery check-off at the dock, and credit requests raised from the order itself
- More product lines purchased
- 24%
- Your always-on branded store and app put your full range in front of customers, so baskets grow.
- Less order-processing cost
- 95%
- AI order capture and auto-invoicing remove the manual keying between order and books.
- Fewer picking errors
- 80%
- Tablet pick & pack with FEFO lot and expiry tracking catches shorts and wrong items before they ship.
Real gains suppliers report after moving ordering, fulfilment and invoicing onto Open Pantry.
The Orders Your Venues Place Land Straight in Your Books
Trusted by M&J Chickens
- $175m+
- Annual turnover
M&J Chickens use Open Pantry to move ordering out of calls and messages and into one digital workflow — giving customers a smooth ordering experience and giving the team fewer errors and less admin.
“With Open Pantry, we launched our own fully branded ordering app — it’s helped us protect our customer base, move to digital ordering, and deliver a much better experience to our venues.”
We are not a marketplace — and that trade cuts both ways.
Open Pantry brings you no customers and takes no percentage of an order. The venues in your store are the ones you already supply: you invite them across, or they ask to connect and you accept. That is exactly why it is free for them to use — they are your customers, not ours to rent back to you, and there is no commission sitting between you and the sale. The honest cost of that is worth saying out loud. A venue already ordering from six suppliers inside one shared platform is, on day one, being asked to open something else for you. What they get in exchange is your brand, your full catalogue, the prices you agreed with them and your delivery rules, with nothing of a competitor’s beside it — and because the venue side of Open Pantry is a free multi-supplier ordering app in its own right, it collapses back into one place as their other suppliers come across.
Restaurant Supplier Ordering: Questions Wholesalers Ask
What is restaurant supplier ordering software, and who is it actually for?＋
Do my restaurant customers pay anything to order through my store?＋
Will my venues see my competitors’ products or prices anywhere in the store?＋
Does Open Pantry bring me new customers, or take a cut of my orders?＋
My venues already order from six suppliers in one app — why add mine?＋
How does a chef actually place an order at five in the afternoon?＋
Can each venue see the prices we negotiated rather than a list price?＋
What happens when a venue forgets to order before my cut-off time?＋
Can my sales rep or office place an order on a customer’s behalf?＋
How does a venue find out when a line comes up short on their delivery?＋
What can a restaurant customer do if they need a credit or a return?＋
Do orders placed by my venues reach Xero or MYOB without re-keying?＋
What about the customers who will never stop emailing or texting orders?＋
Which plan do I need for a branded app and for accounting sync?＋
Go Deeper — or See How We Compare
Branded Ordering App
Your own store and app on iOS, Android and web, carrying your name rather than ours.
Explore →Customer Pricing & Promotions
The price lists, exceptions and targeted specials behind what each venue sees.
Explore →Standing & Recurring Orders
The repeat orders that place themselves before each cut-off, at current prices.
Explore →Customer Portal
What the venue actually logs into: their catalogue, their history, their paperwork.
Explore →Order Status Tracking
The plain status and live ETA a venue reads instead of ringing your office.
Explore →Order on Behalf
Place an order for a customer from their own account, at their agreed prices.
Explore →Customer Management
One record per venue — terms, delivery days, credit limit and the accounts going quiet.
Explore →Credits & Returns
Credit requests raised from the order, approved in part or in full, then synced.
Explore →AI Order Capture
For the venues that will only ever email or text — read and drafted for review.
Explore →Open Pantry vs Ordermentum
Side by side on capabilities, with every claim sourced to the vendor’s own site.
Explore →Open Pantry vs Fresho
Side by side on capabilities, with every claim sourced to the vendor’s own site.
Explore →Compare Every Platform
The full comparison hub — every platform we are measured against, in one place.
Explore →Let Your Customers Order From You, Not About You.
Join 600+ Australian suppliers running their ordering, fulfilment and invoicing on Open Pantry.
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