The shortlist
5 platforms we verified on 2 September 2026, each footnoted to its own site. They are numbered for reading order, not ranked — ours is first because we publish the page, and it is labelled as ours so you can weigh it accordingly. Where one of them does not publish an Australian presence, the entry says so rather than leaving you to find out.
1. Ordermentum
[5][3][4][7]Best for: A supplier who wants buyer discovery as much as software — the venue network is the product nothing else here can match.
Australia’s largest wholesale ordering and payments network for suppliers and venues, with 50,000 venues, more than 1,000 suppliers and over $7 billion transacted by its own published figures. Venues order free through one app across all their suppliers; suppliers pay a tiered plan. Its FAQ states it has pick and pack and delivery functionality and can be used as an end-to-end order, warehouse and distribution solution.
Strengths
- The network. Your customers may already be on it and already know how to use it, which removes the hardest part of any ordering rollout.
- Payments are built in — automatic processing on customer terms, retries, credit limits and stops, same-day settlement.
- Broad integrations including Xero, MYOB, QuickBooks Online, NetSuite, Acumatica, Dynamics 365 Business Central, Cin7, Unleashed and EDI to Coles, Woolworths and Ampol.
- Omni AI reads PDF purchase orders, CSVs, email bodies and SMS into draft orders you preview, edit and approve, with SKU mapping that handles legacy codes.
Watch-outs
- The bill scales with your customer count, revenue and order volume, and the FAQ describes a per-invoice charge — a shape that reads differently once most accounts are ones you won yourself.
- Insights, Growth Engine and Omni AI are add-ons that incur an extra fee on top of the plan, and those fees are not published.
- The ordering experience is Ordermentum’s, not yours. If you want your own brand in front of the customer, that is the trade.
- Omni AI does not read WhatsApp, and voice orders are described as coming soon.
Pricing: Published supplier plans, stated as approximate with a $200 monthly minimum: about $200 a month plus a $399 set-up fee for 15–150 customers; about $1,050 a month plus $2,000 for 151–700; custom above 701. Venues are free, with an optional $49 a month Pro tier.
2. Open Pantry
Our product[8][9]Best for: A supplier who already has the customers and wants the ordering under their own brand, with picking, delivery, invoicing and AI order capture in the same system.
A branded ordering and operations platform for wholesale food suppliers, covering the whole job rather than one slice of it. Customers order through an app and store in your name — on Enterprise, your own listing on the App Store and Google Play. Orders carry into customer price lists, digital pick and pack with short picks and substitutions, lot and expiry FEFO picking, delivery runs with live ETAs, courier booking through Starshipit, a message thread on every order, credits and returns, automatic invoicing settled by card or bank direct debit on the customer’s terms with credit limits and retries, inventory, purchasing and three-way vendor invoice matching, and two-way sync with Xero, MYOB and QuickBooks Online. On Enterprise, email, SMS and WhatsApp orders are read into draft orders priced at that customer’s own list and shown line by line beside the original message for a person to approve.
Strengths
- One system from order to invoice: ordering, price lists, picking, FEFO, delivery runs, credits, invoicing, inventory, purchasing and margin analytics, so nothing is re-keyed between an ordering tool and a warehouse tool.
- A white-label ordering app on your own App Store and Google Play listing and your own domain on Enterprise — the customer relationship stays yours, with no competitor products beside your catalogue.
- AI capture that drafts rather than decides: the captured order is shown line by line against the message it came from, and unmatched lines and unknown customers are flagged instead of guessed.
- Catch-weight, pack conversions, lots and expiry with FEFO picking, built for fresh food rather than bolted on.
- Getting paid: card or bank direct debit (BECS, Bacs, SEPA) on invoice terms, retries only when the decline reason warrants one, and a credit limit that can stop orders or switch the customer to card-only.
- Prices published: Free at $0, Pro from $149 a month, Enterprise custom. No percentage of order value.
Watch-outs
- It is not a marketplace and will not bring you new customers. If discovery is what you are buying, this is the wrong shape.
- Live phone calls are not transcribed — a person still enters those (voicemails are).
- Served in 46 countries and priced in each one’s currency, but the team and its support hours are Australian.
- We publish this page, so read our own row with that in mind and check the claims against the linked pricing page.
Pricing: Free $0; Pro from $149 a month; Enterprise custom. AI order capture sits in Enterprise, priced on order volume.
3. Fresho
[10][11]Best for: A mid-size or larger fresh food wholesaler with messy inbound orders — including voicemail — and the budget for a four-figure monthly platform.
An order and operations management system for fresh food wholesalers, sold as modules: online ordering, inventory, pricing and margins, delivery management, invoicing and payments, reporting, and digital picking and packing. Its AI product, OrderPilot, turns emails, texts, WhatsApp messages, voicemails and PDFs into structured sales orders that can flow into an ERP you already run.
Strengths
- The widest published set of inbound channels of anything on this list, and the only one that names voicemail as live today.
- Offices in South Melbourne and Auckland as well as London and Brooklyn — a real operation in this region.
- Digital picking and packing, delivery management and invoicing are part of the suite, not separate products.
- Integrations across Xero, MYOB, QuickBooks, Sage, NetSuite, Dynamics 365, Cin7, Unleashed, SolBox and Stripe, with bespoke builds available.
Watch-outs
- The entry price is high: tailored pricing starts from $499 a month plus a one-off set-up fee, and Fresho’s own worked examples land at AUD $1,072 and AUD $1,742 a month.
- A branded customer ordering portal is described, but a white-label app under your own name in the app stores is not.
- Catch-weight handling, and whether a person approves each AI-captured order, are not stated publicly.
Pricing: Tailored pricing from $499 a month plus a one-off set-up fee, based on average order volume and the modules chosen.
4. EasyVend
[12]Best for: An Australian food or beverage distributor running standing orders and daily runs — dairy, bread, drinks, water, ice, eggs — who wants order-to-invoice-to-delivery without an AI layer.
An Australian B2B order management system for food and beverage suppliers and distributors, built by Jeal Tech Pty Ltd and described as based in Australia. Orders arrive through a customer self-service portal, manual entry, CSV import, EDI, recurring standing orders, or from drivers in the field through its MiniVend app; invoicing, payments, inventory and delivery scheduling sit in the same system, with Xero and MYOB integrations.
Strengths
- MiniVend gives drivers delivery schedules, quantity recording and signature capture on any device, syncing back in real time with no install.
- Auto-generated recurring orders and standing orders are first-class, which matters for daily-run categories.
- EDI is supported for specific large accounts, alongside the portal and CSV imports.
- Modular — you use the parts you need, and it is built and supported in Australia.
Watch-outs
- No pricing is published; it is a demo-and-quote model.
- No AI order capture is described. If the problem you are solving is a mailbox full of unstructured orders, this is not that product.
- It is a distribution system rather than a branded customer-facing brand experience; a white-label app in your own name is not described.
Pricing: Not published — pricing is available on request.
5. Upstock
[13]Best for: A smaller AU or NZ foodservice and FMCG wholesaler who wants a free way to take orders now, and a low monthly step up to automation later.
A wholesale ordering, payments and logistics platform for foodservice and FMCG suppliers and their buyers, describing itself as made by the creators of Xero. A free forever plan lists your catalogue in its directory and takes orders by email; the paid plan adds AI-powered purchase order automation, automated invoicing, card payments, custom price lists and catalogues, pick lists and packing slips, freight and delivery management, minimum order values, standing orders and an app for reps and drivers.
Strengths
- The only platform here with a genuinely free entry point and no set-up fee — you can be taking orders before you have decided anything.
- The cheapest published step into automation: paid plans from $99 a month plus GST, scaling with order volume.
- Integrates invoicing and inventory with Xero, MYOB, QuickBooks, Unleashed and Cin7, and supports supplying Woolworths and Foodstuffs.
- Custom price lists, pick lists, freight and a rep-and-driver app are all in the paid plan rather than sold separately.
Watch-outs
- It has a directory and a buyer side, so like Ordermentum part of the relationship sits with the platform.
- The paid price is a starting point — “pricing scales with your monthly order volume, book a demo for a quote”.
- No white-label app under your own name is described, and catch-weight, lots and expiry are not stated publicly.
Pricing: Free forever listing with orders by email and no set-up fee; automation from $99 a month plus GST, scaling with monthly order volume.
