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How do I set custom pricing for a specific customer?

Think of it in two layers — set the base with a price list, then fine-tune with special prices:

  1. Start with a price list (the base). Choose the customer’s price list when you add them, or later on their Pricing tab.
  2. Add special prices. Go to Products → Special pricing, click Add special price, choose the customer (or a customer group), then set a Sell $ or Margin % per product. You can give it dates. Use the ⋯ menu → Import from CSV… to do many at once.

Both apply automatically when the customer orders.

See also: “What are price lists and how do they work?” and “What is a price exception?”