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How do I hide products from certain customers?
Use Products → Product visibility.
- Choose how products start. Under All products start as…, pick Visible to every customer (rules hide some products — recommended) or Hidden from every customer (rules show some products).
- Add a rule. Click Add rule and write it as a sentence, for example “Hide Imported cheese from Cafés”. A rule links a product group to a customer group; create the groups as you go.
To hide one product from one customer, use Products → Special pricing instead: add a special price for that customer and set the product to Hidden.