How Much Does Wholesale Ordering Software Cost in Australia?

Wholesale ordering software in Australia costs anywhere from $0 to well over $1,000 a month. As at October 2026, at least two platforms publish a $0 supplier plan, published entry-level paid plans start between $99 and $499 a month, and larger suppliers on usage-based pricing are quoted from around $1,000 a month, sometimes with a set-up fee of $399 to $2,000 on top.

That spread is why "how much does it cost?" is a hard question to answer from a sales call. The monthly figure is only one line. Set-up fees, order-volume tiers, paid add-ons, card payment fees and the staff time you are already spending on manual order entry all change the real number. This guide sets out what Australian platforms publish, what they leave out, and how to compare quotes on the same basis.

How much does wholesale ordering software cost in Australia?

For most independent food and beverage suppliers, the realistic range for wholesale ordering software in Australia is $0 to about $300 a month for a small operation, and $500 to $1,750 a month once you are processing hundreds of orders a week. Here is how the published prices fall, as at October 2026:

• Free tier ($0): list your products and receive orders online. Open Pantry and Upstock both publish a $0 supplier plan.
• Entry paid plans ($99 to $300 a month): adds invoicing, accounting sync, pick and pack and delivery tools. Upstock starts at $99 a month plus GST; Open Pantry Pro starts at $149 AUD a month.
• Mid-size and usage-based plans ($200 to $1,750+ a month): priced on order volume, customer count or revenue. Ordermentum’s Small plan is listed at about $200 a month and its Medium plan at about $1,050 a month; Fresho starts from $499 a month.
• Enterprise (custom): white-label apps, ERP integrations and AI order capture are usually quoted, not published.

These are list prices from each vendor’s own pricing page. Your quote may differ, and several vendors say so on the page.

Is there a free B2B ordering platform for food suppliers?

Yes. As at October 2026, Open Pantry’s Free plan costs $0 with no time limit: suppliers list their entire product range, serve unlimited customers and receive unlimited purchase orders with pick slips, and Open Pantry takes no commission on order value. Upstock also publishes a free supplier plan to list products and receive orders, with paid plans from $99 a month plus GST.

What a free plan usually does not include is the work that happens after the order arrives: invoicing, accounting sync, price lists and price exceptions, the warehouse pick and pack app, delivery runs and reporting. On Open Pantry those sit in Pro. A free plan suits a supplier who wants customers ordering online today and is happy to keep invoicing in Xero or MYOB by hand for now. It does not suit a supplier whose real problem is re-keying 200 orders a week into accounting.

Two questions to ask about any "free" B2B ordering platform:

1. Is it free for my customers too? Venues will not adopt a platform that charges them to order from you.
2. Is there a commission or a percentage of order value? A free subscription with a transaction fee is not free at volume.

What Australian vendors publish (as at October 2026)

Every figure below comes from the vendor’s own pricing page, fetched on 13 October 2026. Where a vendor does not publish a price, we say so rather than guess. For a feature-by-feature view, the wholesale ordering software comparison hub goes deeper than a pricing article should.

Open Pantry

Open Pantry is an Australian B2B ordering and operations platform for wholesale food and beverage suppliers, with restaurant ordering, inventory and menu-costing tools, founded in 2018. Its supplier pricing page lists three plans: Free at $0; Pro from $149 AUD a month (Pro Lite, up to 100 orders a month), with Pro Standard covering up to 500 orders a month at $299 AUD; and custom-priced Enterprise for suppliers above 500 orders a month or needing white-label apps, ERP integrations and AI conversion of email, SMS and WhatsApp orders. Pro has a 14-day free trial with no credit card, and the page states there is no commission on orders.

Ordermentum

Ordermentum’s pricing page lists supplier plans by customer count: Small (15 to 150 customers) at about $200 a month with a $399 one-off set-up fee, Medium (151 to 700 customers) at about $1,050 a month with a $2,000 one-off set-up fee, and custom Enterprise pricing for 701+ customers. The page notes that pricing is approximate, reflects a $200 monthly minimum, and that actual charges depend on usage, monthly revenue, active customers and number of orders. Insights, Growth Engine and Omni AI are add-ons that carry an extra fee. The free and $49 Pro plans on the same page are for venues, not suppliers. Our Open Pantry vs Ordermentum comparison covers the rest.

Fresho

Fresho’s Australian pricing page says tailored pricing starts from $499 a month, based on average order volume and the solutions you need, plus a one-off set-up fee whose amount is not published. Its two worked examples are AUD $1,072 a month for a seafood supplier on 400 orders a week and AUD $1,742 a month for a food service business on 1,000 orders a week with AI order entry. No free plan is listed.

Upstock

Upstock’s pricing page lists a free plan to list products and receive orders, and paid plans starting at $99 a month plus GST that scale with monthly order volume (a quote is given after a demo). It states no set-up fees and no commissions, with payment fees based on the payment provider’s fees.

Choco

Choco’s pricing page does not publish a price. It says Choco charges a monthly fee depending on usage and asks suppliers to talk to sales.

The six costs to price before you sign

The subscription is the number on the website. These are the six numbers that make up what you will actually pay in year one.

1Subscription

Check what drives the tier: orders a month, active customers, revenue or users. A plan priced on customer count gets more expensive as you win venues, even if each venue orders less. A plan priced on order volume rises with busy season. Ask what happens in December when volume spikes.

2Set-up and onboarding

Published set-up fees range from $0 (Upstock) to $2,000 (Ordermentum Medium), and Fresho charges an unpublished one-off fee. Ask what the fee covers: catalogue loading, customer-specific pricing, staff training, product photos. If you will do the catalogue import yourself, a bulk upload tool matters more than a set-up package.

3Per-order and volume charges

Some platforms bill a percentage of order value or a per-order fee on certain channels. Model it on your real numbers: 300 orders a week at an average of $400 is $120,000 a week through the platform, so even a small percentage adds up quickly. Get the fee basis in writing.

4Add-ons

Analytics, AI order capture, EDI connections, branded apps and extra accounting sync are frequently priced separately. List the features you need on day one and ask for each one to be priced, not just the base plan.

5Payment processing fees

If the platform collects card payments for you, its processing fee is a cost of the software. The Reserve Bank of Australia has concluded that card surcharging on eftpos, Mastercard and Visa debit and credit cards should end on 1 October 2026, so passing the fee on as a surcharge is no longer a simple fallback. Build the fee into your pricing and compare platforms on it.

6The cost of manual order entry you keep

The cheapest platform can be the most expensive one if half your orders still arrive by text, email and voicemail and someone retypes them. Work out your own figure: orders entered by hand each week, multiplied by minutes per order, divided by 60, multiplied by the hourly cost of the person doing it. As an example only, 200 manual orders a week at three minutes each is 10 hours a week; at $40 an hour that is $400 a week, more than most subscriptions cost in a month. Our guide to the real cost of manual order entry for foodservice suppliers walks through the full calculation.

How do you compare wholesale ordering software quotes fairly?

Compare total first-year cost against the same list of jobs, not monthly price against monthly price. A simple method:

1. Write down your volumes: active customers, orders a week, average order value, and how many orders arrive by phone, text or email.
2. List the jobs: online ordering, customer-specific pricing, invoicing, accounting sync with Xero, MYOB or QuickBooks, pick and pack, delivery runs, standing orders.
3. Ask each vendor for a year-one figure: 12 months of subscription at your volume, set-up, every add-on on your list, and payment fees at your card mix.
4. Check the exit: contract length, notice period and whether you can export customers, products and order history.
5. Price the staff time left over: if a platform leaves you re-keying orders or invoices, add that time back in.

Run the same five steps on every quote and the cheapest-looking option often changes. A $0 plan plus 10 hours a week of retyping is not cheaper than a $149 plan that syncs invoices to Xero. Equally, a $1,000-a-month plan is hard to justify for a supplier with 40 customers. For a wider view of costs against benefits, see purchase order management systems: cost vs benefits for suppliers.

How Open Pantry helps keep wholesale ordering software costs predictable

Open Pantry’s pricing is published on the supplier pricing page: Free at $0 with unlimited customers and purchase orders, Pro from $149 AUD a month by order volume, and Enterprise quoted for larger suppliers. There is no commission on order value and ordering is free for your customers. Pro adds invoicing, two-way accounting sync with Xero, MYOB, QuickBooks and Sage, price lists and price exceptions, pick and pack and delivery runs. If retyping text and email orders is your biggest hidden cost, Enterprise includes AI order capture, which converts email, SMS and WhatsApp orders into digital orders. Start on Free, trial Pro for 14 days, and move up only when the numbers justify it.